Generation Z’s perception of privacy on social media: Examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, and anxiety on self-disclosure willingness

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Research background

Consumers frequently exchange personal data for limited benefits from digital services, despite privacy concerns. This data enables digital providers to tailor content and enhance marketing communication, and digital services’ effectiveness and efficiency.

Purpose of the article

Utilizing the principles of privacy calculus theory, this study aims to identify how attitudes towards advertising (ATT), perception of advertising credibility (CRE), consumer susceptibility to interpersonal (II) and reference group influence (RGI), social isolation (SI) and social anxiety (SA) influence the willingness of Generation Z to disclose personal information on social media derived from the Generation Z privacy concerns (PC) and develop a prediction model for such behavior.

Methods

Data was gathered using an online self-administered questionnaire from a sample of 451 Generation Z individuals. A non-random convenient sampling technique and binary logistic regression were used to quantify the influence of selected independent variables on the dispersion of values in the dependent variable under investigation.

Findings & value added

The results highlight that Generation Z’s self-disclosure willingness on social media is significantly influenced by attitudes toward advertising and consumer susceptibility to reference group influence. The effect of social isolation was also close to the required level of statistical significance. It means that positive attitudes towards advertising and high susceptibility to influence from reference groups enhance the probability of personal information disclosure. Being one of the few studies to address factors that influence the willingness of Generation Z to disclose personal information on social media, this study stands out for its holistic approach. Thus, combining various interconnected elements provides a fresh perspective to comprehend the intricate dynamics of Generation Z’s relationship with privacy on social media.

Keywords

privacy on social media; personalized advertising; self-disclosure; privacy calculus theory

Source

Rózsa, Z., Ferenčáková, L., Zámek, D., & Firstová, J. (2024). Generation Z’s perception of privacy on social media: Examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, and anxiety on self-disclosure willingness. Oeconomia Copernicana, 15(1), 229–266. https://doi.org/10.24136/oc.2956

Assessing the role of FinTech in entrepreneurial ecosystems at the international level

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The goal of the present research was to assess the role of FinTech progress in the enhancement of entrepreneurial ecosystems at the country level for ten European countries within four-time intervals of 2011, 2014, 2017, and 2021. Thus, the research plan involved an empirical approach that utilized twenty-five and six variables to create the consolidated EE and FinTech indices, respectively. The results revealed significant positive correlations between FinTech (financial and technological dimensions) and EE in all selected countries, exposing the overall effective role of the FinTech index in the EE framework during 2011–2021. This result supported two research hypotheses, revealing that high values of progress in the financial and technological dimensions of FinTech can enhance the EEs in European countries. Additionally, the results revealed the effective role of the FinTech index in the enhancement of EEs through the three enhancing EE elements of “networks,” “demand,” and “intermediate services,” supporting the third research hypothesis. According to our results, the overall status of FinTech in all European countries accelerated from 2011 to 2021. Additionally, the enhancement of EE in European countries in recent years has transferred from formal and cultural components to technological networks and services. Hence, the technological dimension of FinTech can be defined as a driving power of economic growth in the study area and should be considered in economic programs and revisions of EE structures.

Funding information

Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences (VEGA). Project n. 1/0364/22: Research on eco-innovation potential of SMEs in the context of sustainable development.

Keywords

Entrepreneurial ecosystem (EE), FinTech, financial and technological dimensions, correlation tests, European countries

Source

Khatami, F., Cagno, E., Smrčka, L., & Rozsa, Z. (2024). Assessing the role of fintech in entrepreneurial ecosystems at the international level. International Entrepreneurship and Management Journal. https://doi.org/10.1007/s11365-024-00949-7 

Consumers’ intentions to utilize smartphone diet applications: an integration of the privacy calculus model with self-efficacy, trust and experience

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Purpose 

The purpose of this study is to investigate the determinants of behavioral intention to use smartphone diet applications within the emerging market. Specifically, it focuses on the Privacy Calculus Model constructs, encompassing perceived risk and perceived benefit, as well as the pivotal elements of trust and self-efficacy. It also explores the moderating influence of experience on the influencing factors and intention to use a diet application. 

Design/methodology/approach 

In a survey with 572 respondents, data analysis was conducted using partial least squares (PLS) structural equation modeling.

Findings 

The findings reveal that perceived risk exerts a significant negative influence on behavioral intention. Conversely, perceived benefit, trust and self-efficacy exhibit a positive impact on behavioral intention. Moreover, the study delves into the moderating role of users’ experience, which is found to significantly influence these relationships, suggesting that user experience plays a pivotal role in shaping the adoption dynamics of diet applications. 

Research limitations/implications 

The limitations of this study may include the sample size and the specific focus on the emerging market of Saudi Arabia. The implications of the findings are relevant for scholars, developers, marketers, and policymakers seeking to promote the use of smartphone diet applications.

Originality/value

This study adds value by exploring the determinants of behavioral intention in the context of smartphone diet applications, and it is a first attempt to test the moderating role of users’ experiences, providing valuable insights for various stakeholders in the field. 

Keywords 

Diet applications, Perceived risk, Perceived benefit, Trust, Self-efficiency, Users’ experience 

Source

Mohammed, A. A., & Rozsa, Z. (2024). Consumers’ intentions to utilize smartphone diet applications: An integration of the privacy calculus model with self-efficacy, trust and experience. British Food Journal, ahead-of-print(ahead-of-print). https://doi.org/10.1108/BFJ-11-2023-0989 

Fostering circular economy through open innovation: Insights from multiple case study

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This study represents an empirical, comprehensive investigation of two different inter-organizational collaborative approaches, offering a novel perspective on collaborative circular business models in the modern economy. In this vein, we explore how open innovation strategies foster the implementation of circular economy practices within a circular supply chain and a circular ecosystem. In addition, we identify and characterize stakeholders’ roles in facilitating the translation of circular principles into a viable business.

Design/methodology/approach

An inductive theorizing approach was employed, leveraging an explorative multiple-case study methodology. Data were collected from 13 organizations involved in two collaborative networks designed to establish upcycling practices to recover waste from the food and beverage industry. A critical realist philosophical positioning underpinned researchers’ data collection and analysis.

Findings

As a result, we outline the nature of two different collaborative approaches to pursue a regenerative production system through open innovation strategies: a circular supply chain and a circular ecosystem architecture. The characterization of the coordinator and orchestrator of collaborative circular business models is also highlighted in our findings.

Contributions

In sum, this study contributes to the literature on circular economy by unveiling the role of open innovation in fostering circular business development. From a practical standpoint, it offers insights for managers of sustainability-oriented companies willing to implement upcycling practices.

Funding information

Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences (VEGA). Project n. 1/0364/22: Research on eco-innovation potential of SMEs in the context of sustainable development.

Keywords

circular business model, circular economy, collaboration, ecosystem, innovation, open innovation, supply chain, upcycling

Source

Perotti, F. A., Bargoni, A., De Bernardi, P., & Rozsa, Z. (2024). Fostering Circular Economy through Open Innovation: Insights from Multiple Case Study. Business Ethics, the Environment & Responsibility,n/a(n/a). https://doi.org/10.1111/beer.12657

Building a knowledge sharing climate amid shadows of sabotage: a microfoundational perspective into job satisfaction and knowledge sabotage

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Drawing on the microfoundations theory and rational choice sociology, this study aims to investigate knowledge sharing microfoundations through knowledge sabotage behaviours in the workplace. As such, it aims to shed light on the adverse impact of knowledge sabotage on a knowledge-sharing climate.

Design/methodology/approach

As a quantitative deductive study, it is based on information collected from 329 employees of European companies by self-administered online surveys. Data validity and reliability has been assessed through a confirmatory factor analysis, and data analysis was carried out by using a covariance-based structural equation modelling technique.

Findings

The findings from the empirical investigation supported the baseline hypotheses of the multilevel conceptual model, which is the positive relationship between organizational trust and environmental knowledge sharing. Then, recurring to a microfoundational exploration, this study supports the mediating indirect effect of job satisfaction and knowledge sabotage in affecting knowledge sharing as a social outcome.

Research limitations/implications

This study concurs to broaden knowledge-sharing awareness among scholars and practitioners, by focusing on knowledge sabotage as its most pernicious counterproductive behaviour. Furthermore, this research provides valuable guidance for the future development of research based on multilevel investigations.

Originality/value

This study builds on the need to explore the numerous factors that affect knowledge sharing in economic organizations, specifically focusing on knowledge sabotage. Adapting Coleman’s bathtub, the authors advance the first multilevel conceptual model used to unveil the knowledge sharing microfoundations from the perspective of a counterproductive knowledge behaviour.

Keywords

knowledge sharing, knowledge sabotage, knowledge management, job satisfaction, trust, microfoundation, rational choice theory, knowledge-based view

Source

Perotti, F. A., Rozsa, Z., Kuděj, M., & Ferraris, A. (2024). Building a Knowledge Sharing Climate Amid Shadows of Sabotage: A Microfoundational Perspective into Job Satisfaction and Knowledge Sabotage. Journal of Knowledge Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JKM-03-2023-0262